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Geka to Present Sustainable Packaging Solution

Brand-new green mascara development.

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By: Charlie Sternberg

Associate Editor


Geka’s vertTentation collection, a green packaging solution for mascara, has been selected and will be part of the MakeUp in NewYork innovation tree. The bottles are made of 100% food confirmed PCR-PET and produced from post-consumer PET-A bottle scraps by extrusion with high vacuum de-gassing, melt filtration and SSP.

Every other component, including the cap, brush and wiper, is also sustainable.

More Info: MakeUp in NewYork Booth #E36

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